Sep14

Is E-mail marketing still relevant?

Categories // Momentum Blog,

E-mail. It’s by no means a new phenomenon. In fact, according to a recent global study, we send around 281 billion e-mails per day. It’s unsurprising then, that e-mail marketing has established itself as one of the best ranked platforms for mass marketing communications. But it would seem since the recent, somewhat infamous, introduction of […]

Aug23

Social Media. Friend or Faux?

Categories // Momentum Blog,

The thought of Social Media may bring to mind an array of ‘how’s your Monday looking?’ out of office holiday snaps and photos of the Neighbour’s, Sister’s, Cousin’s dinner. However, aside from the realm of personal oversharing on certain platforms, in a B2B context, Social Media remains a viable communication platform that many businesses are […]

Aug10

The Dangers of a Stagnant Website

Categories // Momentum Blog,

You may have invested significant budget into your website, hosting a great range of interesting content, videos and graphics. Referred to as the ‘virtual shop window’ of your business, your website is often the first place your prospects visit to find out more about you and what you have to offer. Subsequently making their judgement […]

Jul24

How do you keep your customers coming back for more?

Categories // Momentum Blog,

It’s no secret. While we know customer loyalty is becoming a more prominent challenge in every industry, it remains that retaining a loyal customer base is inherently easier and more cost-effective than having to constantly seek new business. So how do you ensure your customers are happy, and stay that way? The first step is […]

Jun15

The Summer Sales Slump

Categories // Momentum Blog,

With the Great British Summer in full swing (we’re as surprised as you are!?) the season of annual leave is officially upon us. But what does this mean for your Sales Pipelines? With a reduced workforce, or merely a workforce switching into holiday mode quicker than you can say ‘out of office’, sales begin to […]

Apr20

Can your B2B email marketing benefit from GDPR?

Categories // Momentum Blog,

We are approaching the deadline of 25 May 2018 when all companies controlling and/ or processing data for marketing purposes will have to comply with the new General Data Protection Regulation (GDPR).   Why is there so much anticipation about GDPR? The new regulation will affect both, B2C and B2B organisations. However if they comply […]

Mar02

Can a corporate presentation make an impact?

Categories // Communication,Momentum Blog,

Corporate presentation – Is it a must for all companies?

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