THE DANGERS OF A STAGNANT WEBSITE?
You may have invested significant budget into your website, hosting a great range of interesting content, videos and graphics. Referred to as the ‘virtual shop window’ of your business, your website is often the first place your prospects visit to find out more about you and what you have to offer. Subsequently making their judgement call, basing their interpretation of your quality on the tangible cues they find on your site.
A recent publication from ‘Statista‘ highlights over 50% of website traffic is from mobile handsets. In order for your target audience to interpret your information as you intend them to, with the anticipation that this proportion will continue to grow, it is vital for your company website to be mobile and tablet friendly. How does yours appear on the small screen?
Websites require a lot more than a one off investment to be effective over time. If backups and plugins are not regularly performed and updated behind the scenes – the performance and security of your website can be compromised. Who wants to visit a slow loading webpage with missing links and non-working features?
Similarly, your SEO ranking, or where you appear when prospects search for your products and services, is impacted by the activity on your website. Being stagnant, however aesthetically pleasing, is significantly detrimental to your position and potential to attract your prospects to your ‘virtual shop window’.
Google Analytics is a free, very useful tool in understanding the traffic that does make it to your website and the customer journey they take. But as with all information, it’s what you do with it that makes it valuable. How many people are visiting, where did they come from and where are they dropping off and why? And what are you going to do about it?
Lots to think about, and potentially add to your to do list – or why not outsource?
Most of our customers do not have the time or resource internally to maintain their website. Therefore, here at Momentum Partnership we offer a website maintenance package, providing you with peace of mind that any changes will be actioned, SEO remains fresh, news blogs are updated, and analytics reports will be monitored and reported back to you on a monthly basis.
Your website is one of your most valuable digital marketing assets. For many businesses with a plethora of day to day tasks, website maintenance often falls to the bottom of the priority list. As does their SEO ranking!