WHY TELEMARKETING IS A GOOD MOVE FOR YOUR BUSINESS IN 2019
Telemarketing. It's built somewhat of a reputation over the years. We're here to prove it's effectiveness, when it is conducted by professionals.
The rapport building process
In an era dominated by automation, telemarketing facilitates a real conversation. A conversation required to build the rapport and sequential relationships with key decision makers in your prospect wish-list.
Sure, it's not a quick fire solution. But patience is a virtue, when the potential for a long term profitable is on the cards. Mainly dominated by email & social media, telemarketing is that missing link that can close a deal off. Telemarketing allows for you and your sales team to have a friendly conversation with potential prospects.
Used with a suitable sales & marketing plan, telemarketing can provide tons of new business and development for your company’s product or service. But how is this done?
An effective strategy
Telemarketing is effective with the right strategy. You should be thinking about what you want the outcome of your discussion should be in order to ask the right questions. If you are trying to convince somebody that you should be their new supplier, asking about their current supplier is a great way to compare your business & make a good impression on your prospects. An effective strategy and list of questions will help you keep your prospect interested and invested in your conversation.
The Follow Up
By following up on a telemarketing call, you can show the customer that their business means something to you. Whether you are just asking if you can call them back for more information or send an email to them, the customer can see that the purpose of your call is not just to introduce the company and leave it there, but to help their business grow as well.
When promotional emails & email campaigns are sent, they contain a ton of information. However, this may not all be relevant to the prospect you want to sell to. With a personal phone call you are able to personally address your prospect and answer all the questions they might have, allowing for a much speedier quoting process.
With the correct system working alongside, measuring the results of a telemarketing campaign can be an easy and successful process. Whether you are; assessing the number of leads generated in a time period or recording number of meetings made through telemarketing, it is really simple to keep up with.
A Brand Awareness
With telemarketing, it is likely that you will be contacting prospects that haven't even considered you before! But this isn't a bad thing. By contacting customers before they contact you, you are making them familiar with your company immediately & generating a buzz for your what you can offer them. This opportunity to respond to inquiries & builds credibility as the customers knows already that your customer support is likely to be exceptional.