Month: April 2018

The main concern that keeps marketers awake is ‘Consent’. The GDPR is clearer that an indication of consent must be unambiguous and involve a clear affirmative action (an opt-in). It specifically bans pre-ticked opt-in boxes. It also requires individual consentRead more

Working in a business consultancy, we want to make sure we are always available to talk to our clients and prospects using all possible ways of communication used by them.   To chat or not? Apparently an email or evenRead more