Case Studies – Accurate Laser

Accurate Laser

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Outsourcing sales & marketing until ready to take on additional internal resource…

Accurate Laser were in a position where they needed to build a new business sales pipeline in order to fill capacity and grow the business. However, they were not ready to take on any sales and marketing staff in house.

They decided outsourcing was the best option in the circumstances.

Momentum Partnership worked in partnership with Accurate Laser, to organise and acquire prospect data on our Momentum CRM platform in order to lay firm foundations for a successful lead generation project.

Momentum then implemented a communication strategy utilising combined email and telemarketing activity, with both prospects and dormant customers in order to bring in new enquiries and help secure long term business accounts.

Momentum Partnership proved to Accurate Laser that a combined telemarketing and email marketing effort works and produced the return on investment they were looking for. After just one year of partnership, Momentum Partnership had produced enough leads that converted into sales and had built a solid enough pipeline for Accurate Laser to take the decision to employee 2 full time sales and marketing staff, to continue pushing the company forwards using internal resources.

“We have always been pleased with the service received from Momentum. Nicola & Pete clearly understood our business objectives & what we wanted out of each campaign. We are thankful to Momentum for the additional sales and marketing expertise they have offered our business.” Natalie Poole, Sales & Marketing – Accurate Laser Cutting

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