CRM & Data

Is the quality of your data keeping you awake at night?

Is the quality of your data keeping you awake at night?

Most businesses by now are aware how important it is to have a database of all customers, dormants and prospects. It allows a business to classify and group the data as well as plan appropriate sales and marketing strategy for these groups. Many businesses now also know that the format of their databases is very important. Long gone are the times when a simple spreadsheet with basic data, such as Company Name, Address, Contact FirstRead more

Momentum Partnership Teams Up With Data Specialist, Creditsafe

Momentum Partnership Teams Up With Data Specialist, Creditsafe

Momentum Partnership has made the move to establish a long term relationship with data specialists, Creditsafe in order to continuously provide customers with up to date, accurate and reliable data. Using an integrated approach between the Credit Safe database and the Momentum CRM platform, Momentum Partnership are able to complete a full and efficient data audit for all customers. This includes a cleanse, enhance & de-dupe of any existing data held by the customer, asRead more

Making the most out of your customers

The cost of marketing to generate new customers is significantly higher than communicating with your existing customers and yet so many companies will spend the vast amount of their annual marketing budget, marketing to their ‘potential customers’ or ‘prospects’ as we at Momentum Partnership like to call them! But, why would you spend all of your time (and budget) looking for new customers to fill capacity or increase turnover, when there is more business toRead more

Getting a grip on prospect data

Bringing in new leads in critical to any business looking to survive, thrive and grow! No new leads means no new business! It’s as simple as that. But, as we all know, bringing in new leads is never simple. Want to know the winning formula? Quality Prospect Data + A CRM Platform = LESS Admin + MORE selling! Now that’s the sort of equation we can get our head around. For most companies looking for new leads the missing link is well organised,Read more