Data Hygiene
Why Clean Data Is Essential To Your Business
We’ve all been focused on hygiene over the past year, but whilst we’ve been singing ‘happy birthday’ when washing our hands, your data has become increasingly contaminated, with up to a fifth of data now being outdated, inaccurate or even non-compliant.
The Quality Of Data In Your Company Directly Affects
Find Out How Momentum Can Save You Time And Money By Improving Your Data
We know that there’s a lot going on, and over the next few years all our efforts are rightly focused on recovery from the pandemic and developing sales potential. With these priorities in mind, an investment in data cleansing will pay huge dividends, and by outsourcing the process, it’s something that we can be working on straight away whilst you are focused elsewhere.
Time consuming and laborious, good data cleansing requires a stoic focus on attention to detail and an understanding of methodologies to gain best data. Understanding your data points, especially when combined with a good CRM system will not only improve internal processes and morale, but your contacts will appreciate your preparation too. Do not be seen as a pest by contacting and distracting incorrect contacts in your lists, let Momentum do the research and identify the right person at the right time in your selling (and their buying) cycle.
Understanding your data more also provides an accurate prediction of future performance. With complete knowledge of contacts and their position within the decision-making process and buying journey, this allows intelligent approaches by your sales and marketing teams at the best possible time. Not only will this help with your sales pipeline but can also help with business forecasting and capacity management. And do not forget, if your sales team makes more sales, they will be happier and more productive too.
The Methodology Behind Data Hygiene
We have developed a methodology which underpins all our data cleansing work. Called VACUUM, this methodology encapsulates everything we do to establish good data hygiene for all our partners.
Validation – Data fits within rules or constraints as defined either by our partner, our CRM platform or a regulatory body.
Accuracy – Data is checked for accuracy and de-duplicated prior to uploading into CRM. This may take inputs from myriad external databases or sources.
Completeness – Gaps in data are identified, as are errors in initial data sources. A combination of telemarketing, external research and contact tracing is undertaken to complete the gaps and create accurate data. With so much data potentially out of date, it’s likely that personnel, roles, contact points or organisational data has changed. We aim to identify the latest information and categorise consistently, allowing you to undertake effective inbound marketing campaigns, targeted to the right audience.
Uniqueness – Our partner’s data is completely unique to them. It is held and processed securely and will never be divulged to or used by ay third party outside of Momentum unless expressly agreed as part of our contract. Having this unique data set allows Momentum to offer data which is built and maintained to your exact specification.
Uniformity – This method is particularly useful when working with companies who rely upon weights and measures or trade across borders and in different currencies. We will ensure that the data captured is sufficiently broad to capture all fields required to deliver to your requirements.
Mobility – Our data is securely maintained in the UK and overseen by a member of our in-house team from any location. All data compliantly processed by Momentum is securely warehoused in accordance with GDPR, with access to our CRM platform available on most devices.
Get Some Momentum In Your Data!
Our West Midlands based team are experts in data cleansing. Why bog your teams down in the mire of data cleansing when our teams can do it more quickly and more accurately than in almost any shared role? We treat your data as if it were our own, and we pride ourselves on an embedded culture of compliance when dealing with your data, so you can rely on us to protect one of your most reliable virtual assets.
Our data cleansing services are completely adaptive to what you provide, but usually will involve a process of de-duplication, correcting corrupt records, amending role changes or ‘gone-aways’ and filling essential gaps. Once completed, we validate and format the data in the agreed style or can integrate everything into our own bespoke CRM platform for integration into your company.
If you’re ready to get moving, our straightforward approach can be tailored for your needs quickly and efficiently. It’s as easy as 1, 2, 3.