EMAIL MARKETING AN ESSENTIAL PART OF ANY B2B MARKETING STRATEGY
Email marketing is undoubtedly one of the most cost-effective marketing channels. It ensures consistent dialogue with current customers, promotes your core services to your prospect audience and drives traffic to your website.
At Momentum we have a long history supporting our partners with email communications. Preparing targeted campaigns for specific market segments and prospects at different stages of the buying journey. Our Marketing team manage content creation, preparing data, tracking and reporting all engagement activity.
THE FORTUNE IS IN THE FOLLOW UP
At Momentum, we find email marketing is most effective when used alongside Telemarketing. As part of a multi-channel strategy for lead generation.
In this way, we can ensure those who are actively engaging with your email campaigns are nurtured with follow up conversations. As a result, we can lead them to continue their journey through the sales pipeline. Similarly, it also allows us to follow up telephone conversations with written marketing collateral, to reinforce your message and your brand.
WHAT ARE YOU LOOKING TO ACHIEVE?
Our marketing team are highly experienced with driving lead generation using email marketing, whichever is your preferred route to sale. Be it requests for quotations, appointments or simply confirmation that a prospect does purchase your product and service.
We tailor email content to promote your products and services, in an interesting and relevant manner to the recipient. While conforming to GDPR legislation.
How can you still email prospects following GDPR regulations?
We communicate with prospects under one of the six lawful reasons of communication - legitimate interest. By maintaining and regularly cleansing our bespoke CRM platform, we manage suppression lists and those prospects who have opted out of receiving information. As a result, we ensure we do not breach their rights to be forgotten.
So what happens after people see the email?
This depends on your package. If you were to choose the basic email marketing package, we would collate the post-campaign engagement results and share with you in a timely manner. Alternatively, if you take up one of our multi-channel packages, our telemarketing team will contact those who engaged with your campaign. In doing so, we would aim to solidify their area of interest. Allowing us to provide further insights and continue to nurture them through the sales pipeline. You will be updated with our progress regularly through weekly and monthly reports.
How often can emails go out?
Essentially, we are happy to accommodate your preferences. We generally encourage a monthly campaign to provide a consistent stream of communication with your prospects. Without overloading them with information. However, we do appreciate in the lead up to certain events, a more intense email campaign may be required.
Will our prospects know communications are from Momentum?
No. Working in partnership with you, we act as an extension to your sales team and prepare all communications as if they are coming directly from you. Thus giving no mention to Momentum. We can create a dedicated email domain or you can provide us with one.