Get Some Momentum In Your Sales Pipeline
Nobody Reads Emails Anymore – Do They?
Yes, they do! In fact, a well-designed email campaign is one of the most targeted and underused marketing tools for B2B companies and is second only to telemarketing as a way to showcase goods and services.
Today, more than two billion emails will be sent (not all will be received, but more on this later), and for your company, these emails not only drive brand visibility but provide an opportunity to deliver your products, services, and website links directly into your targeted database of email inboxes.
Email Marketing is highly effective in the B2B and B2C marketplace and we can help with both. Whether you’re researching, launching, or informing, Momentum uses well respected and fully GDPR compliant software designed to offer infinitely customisable outputs for all industry sectors.
The three principles of email success
– Send to the right person
– Send the right message
– Send at the right time
Functionality Is Everything
Instead of sending text-based emails with varying styles and ‘dumb’ links, our team can integrate logos, images, GIFS, short links and even video into your email campaign. With careful construction by our team of campaign experts, we’ll ensure your email is delivered to the most appropriate audience, avoiding capture by judicious spam filters and firewalls.
Our team will create individual email campaigns which get seen and prompt action or responses. With a full suite of analytics sitting behind each campaign, we’ll help you see who’s looking, who’s taking an action and where additional work is needed to further improve your data.
A Great Value Way To Start Conversation
Once the data is in the right format and in the right place (see our data hygiene page for the low-down!) an automated and targeted email campaign offers a great value accompaniment to other below the line or inbound marketing campaigns.
Suitable to highlight services, products or organisational change or even to prompt feedback, a well produced email campaign can engage audiences more deeply than many other forms of marketing.
Works In Partnership With Our CRM
Highly targeted email campaigns are incredibly effective when combined with a clean and well segmented database. By using Momentum CRM as a data warehouse, we can interpret he amounts of data and segment and extract into our proprietary mailer platform.
Using the data provided by the mailer software, we can see which contacts are receiving, opening and engaging with the sent content and constantly refine all campaign attributes for future use.
Conventional attribution models usually provide for a combination of marketing activities, both interactive (for digital channels) and cross channel where traditional methods are deployed.
By examining outputs from mailers, social media, website performance and other marketing metrics a value by client or even by customer can be created. This provides a true assessment of Return on Investment, providing our partners with costs per campaign, allowing for more effective budget planning for future activities.
Combine Email Marketing With Momentum’s Marketing Portfolio
The best emails are those which provide ‘sticky’ content, deriving more interest and driving website visits. All research shows that well-constructed email campaigns help with brand recall and when professionally written can develop a dialogue with customers who share content by forwarding the email or by word of mouth. Email campaigns serve as highly effective calls to action, leading to active engagement either by Momentum’s telemarketing team or your own sales functions.
Some of our Partners choose to support their email campaigns across social media, and on online forums. This helps deliver far more detailed content into a usually time-poor audience, which prompts click through and recall.
Email marketing software provides a plethora of useful data which supports the quality of CRM and can help with decision making for future products, campaigns or investment.