Momentum Drives Data Performance
If you love acronyms, then you will have come across CRM. Customer Relationship Management is a process in which a business or organisation administers interactions with customers, typically using analysis to study copious amounts of data.
That’s all well and good, but won’t my Excel spreadsheet do?
In a survey of West Midlands SMEs conducted during their pandemic, it was found that over two thirds relied upon shared (or hastily emailed) spreadsheets to manage their contacts and prospects. Whilst unsurprising given the challenges we’ve all faced in the last year, the lack of control and potential exposure to data loss and other non-compliant activities, we hope that the days of the spreadsheet are numbered!
Given the Intellectual Property (IP) Value of data, a CRM platform should be an essential tool in your company. Once integrated, CRM will help you process data, track changes, extend insight, improve collaboration across internal teams and improve market segmentation, which in turn will improve the ROI of outbound sales and below the line marketing activities.
How Do I Start?
A simple search of Google will reveal a myriad providers of CRM platforms. Investing in CRM is like buying a kettle at Argos; in that every kettle will do the same job, but according to marketing, brand X will do it quicker, more stylishly or more efficiently that brand Y or Z!
Whether this is a fair comparison, who knows, but when we started working on our own platform some twenty years ago, we designed it to service the needs of our own company as well as that of our Partners.
One thing we know is that each of our Partners will have a different tech infrastructure, devices, or networks and in the last year, we are all more reliant on connections which may not be as resilient as those in the office. Our platform is designed to be used on almost any device without the need for giga-fast connections and dispense with flashy interfaces and the need for specialist user-training. If users can use the suite of MS software, they will work efficiently on Momentum CRM.
So Why Use Momentum CRM?
We are incredibly proud of the flexibility and functionality provided by our CRM platform. The ability to personalise to each of our partners and their individual users is just one of the many reasons to choose Momentum. Why not book a demo? Call us now to arrange: 024 7666 2004
Get A Demo Today!
We believe our bespoke CRM platform is a business essential for companies of all sizes. Get your demo today and we will help you bring your data to life sooner than you think.
Got Gaps? No Problem!
Not only can Momentum’s CRM support, maintain and refine the data you already have, but our team can support a gap analysis and help you fill the holes in your data. We can supplement your database with prospects who meet your criteria and carry out a full profile review before integration.
The Success Story
See our clients who have been satisfied with our sales and marketing solutions.