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I Email Marketing Still Relevant?

I Email Marketing Still Relevant?

Unsurprisingly, e-mail marketing has established itself as one of the best ranked platforms for mass marketing. Since the recent introduction of GDPR legislation, there has been a misconception that businesses are no longer able to contact prospects using this channel. We are here to confirm that this is certainly not the case, as long as you comply with a number of regulations. To ensure you operate within the GDPR legislation, you must have a valid lawfulRead more

SOCIAL MEDIA. FRIEND OR FAUX?

SOCIAL MEDIA. FRIEND OR FAUX?

The thought of Social Media may bring to mind an array of ‘how’s your Monday looking?’ out of office holiday snaps and photos of the Neighbour’s, Sister’s, Cousin’s dinner. However, aside from the realm of personal oversharing on certain platforms, in a B2B context, Social Media remains a viable communication platform that many businesses are currently overlooking. The beauty of Social Media has several stems. Real Time Communication.  The digitalisation of today’s society has shapedRead more

THE DANGERS OF A STAGNANT WEBSITE

THE DANGERS OF A STAGNANT WEBSITE

You may have invested significant budget into your website, hosting a great range of interesting content, videos and graphics. Referred to as the ‘virtual shop window’ of your business, your website is often the first place your prospects visit to find out more about you and what you have to offer. Subsequently making their judgement call, basing their interpretation of your quality on the tangible cues they find on your site. A recent publication fromRead more

HOW DO YOU KEEP YOUR CUSTOMERS COMING BACK FOR MORE?

HOW DO YOU KEEP YOUR CUSTOMERS COMING BACK FOR MORE?

It’s no secret. While we know customer loyalty is becoming a more prominent challenge in every industry, it remains that retaining a loyal customer base is inherently easier and more cost effective than having to constantly seek new business. So how do you ensure your customers are happy, and stay that way? The first step is – to ask them! What do they like about your services, what needs improvement, what do they need thatRead more

THE SUMMER SALES SLUMP

THE SUMMER SALES SLUMP

With the Great British Summer in full swing (we’re as surprised as you are!?) the season of annual leave is officially upon us. But what does this mean for your Sales Pipelines? With a reduced workforce, or merely a workforce switching into holiday mode quicker than you can say ‘out of office’, sales begin to dwindle as “we’ll discuss this after summer” becomes an increasingly coined phrase by prospects. And that’s after the additional timeRead more