Social Media

Social Media

Make your business more accessible, build Brand Awareness and amplify your Communications

The world of Social Media changes daily. Does anyone else remember friends reunited?

Social Media (or social networking) is one of the most essential tools in the business environment today. Everyone seems to be doing it and many people think they can run effective social campaigns, but in practice, social media offers as many pitfalls as advantages. 

When combined with great copywriting, data profiling and audience research, social media provides a straightforward way to deliver your brand values and marketing messages to a highly responsive and mobile audience.

Did you know?

  • Over two-thirds of business influencers and leaders use social media for personal use and to informally research their own business and market sector.
  • 72% of the UK population uses social media on a daily basis.
  • Social media users are growing older too, with over 50% of Facebook users now over 35 years of age.
Social Media, forming part of a bigger digital strategy

Social Media forming part of a bigger Digital Strategy

With so many people now using social media, it is imperative your company registers a presence on social media. Talk to Momentum today to take this important first step.

Whilst many would disagree, having great social content does not replace the need for a website. Through ten years of working with partners and third-party providers in this area, we can see that a majority of B2B users wish to anchor themselves on a formal website, even if they have been referred there from social media. Anyone can create a social media page using your own brand assets – and that’s why you need to develop and ‘reserve’ your social media presence. 

Your Brand Presence

Just like the gold-rush to register web domains in the 1990’s, there is a significant risk to companies of all sizes if official pages aren’t registered on at least four social platforms. Even multinational firms have recently fallen into this trap of late, potentially resulting in brand damage, consumer fraud and huge restitution costs.

Momentum can help register your brand across social media, even if you don’t wish to use the platform straight away.  Over time, we can help develop a wide-ranging marketing strategy that links with CRM, customer research and email marketing campaigns. We can also help with copywriting engaging content and deliver training, coaching and insight sessions to help you stay on top of the constant changes delivered by the main social platforms

Can I Grow my Social Media presence without cost?

In short yes. And no! Social media corporations love great content and their algorithm will serve better content to more people who may be interested to ‘linger longer’ on their platform. We have developed three simple rules when considering social media content:

  • Are you delivering content which requires sensible responses (i.e. liking, following, sharing, or approving?) – then pay for it. This is called ‘paid-for’ or ‘sponsored’ content.
  • Are you delivering content which creates a wow? – Then use the content to drive results. This is usually known as ‘organic’ content.
  • Are you wanting viewers to linger longer and click through to your website? – Then pay for targeted boosting and use specialised links in posts and in biographies. This will require a combination of paid and organic content.

Social Media campaigns are not expensive, but you will need to factor in medium term costs to:

  • Grow The Audience
  • Establish the brand
  • Generate The Content
  • Promote Content
  • Review and Repeat

Whichever avenue you choose, Momentum’s digital team can help you launch, grow and establish a quality presence on social media.

Ongoing Support and detailed Insight

By its very nature, social media prompts reactions. Every social media platform encourages user feedback and as such this needs to be controlled and responses collated. Momentum can assist with a package of professionally written and standardised responses, or even use ‘bot’ tools to coordinate auto-responses and AI conversations. Whether you choose automation or human interaction, Momentum are the experts in gaining value from responses and identifying areas of improvement for future campaigns.

Importantly, each social media platform generates useful data insights which you can use to gauge feedback on content, services, and products – often in real time and more quickly than almost any other marketing campaign.

Which Platform will serve my company best?

Momentum believes that most B2B and all B2C companies should be registered on all leading platforms, even if they don’t wish to use them at this point. Each platform targets discrete markets, but research shows that your influencers may use all social media platforms for varied reasons but feel more ‘valued’ by a brand if they see it more widely. We will elaborate on this in a Social Media whitepaper coming soon.

When choosing the most appropriate Platform, consider the following headlines

Facebook

An increasingly older audience who are more engaged and expect better standards from content. An easy platform for SME’s to manage and provides a great platform for brand building and written / visual content. Audiences are becoming increasingly reliant on group and community activities, therefore consider CRM and authentic team messages as part of the strategy. Can be risky if not managed.

Instagram

Owned by Facebook and targeted towards younger, mobile audiences who are driven by visual content. Subtle changes in functionality (known as stories) provide an interesting source of brand and product mass research.  

Twitter

An essential way to reach older and well-educated influencers and researchers. Be prepared for instant feedback! Twitter posts can burn bright and short, requiring your company to be active and responsive immediately after the post goes live. In experience, almost impossible to monetise effectively with low budgets.

LinkedIn

Owned by Microsoft, this platform is essential for all businesses and professionals, although is mocked by many due to the hyperbole in many posts. Difficult to monetise but essential for organic growth and well respected for delivering curated messages. 

Let us Help you Choose the Right Channel at the Right Time

By establishing your needs and ambitions, Momentum’s digital team can help you find the best route to establishing a social media presence.  

Social media is a platform of numbers. Relatively small investments in paid / sponsored campaigns can lead to large levels of Reach and Engagement, all of which provide a great opportunity for conversion or brand presence. 

To quantify ROI, we will recommend one or more channels to develop your social media presence.  By understanding your target market and content tone of voice, we’ll develop a written and graphical social media presence, create targeted audiences and monitor results on an ongoing basis. 

As With All Momentum’s Services, It All Starts With A Chat. Momentum helps your business move forward in a competitive, digital world. Get going now, talk to Momentum. 024 7666 2004